LMC Alert >>Ìý
Â黨ÐÇ¿Õmv Marketing & Communications Team Earns Four Medallion Awards at NCMPR District 3&5 Regional Conference
BENTON HARBOR, MI — Â黨ÐÇ¿Õmv’s Marketing & Communications team has been recognized with four Medallion Awards at the National Council for Marketing & Public Relations (NCMPR) District 3 & 5 regional conference, including two Gold awards.
The NCMPR Medallion Awards are the premier regional competition recognizing outstanding marketing, communications, and public relations achievements at community and technical colleges within each of NCMPR’s seven districts. The awards honor innovative work across all media and celebrate the creativity and dedication of the professionals behind it. This year, 48 colleges from Michigan, Indiana, Ohio, Illinois, and Wisconsin submitted nearly 500 entries for consideration.
Â黨ÐÇ¿Õmv’s winning entries are:
- Gold, Print – Viewbook: We Connect You to Your Future…
- Gold, Campaigns – Social Media or Online Marketing Campaign: MI Lake Life
- Silver, Print – Brochure (Single or Series): West Campus Phase II Campaign: Expanding On-campus Living
- Bronze, Video – Video Shorts (Series): Day in the Life of a Red Hawk
“These awards reflect the talent, creativity, hard work, and commitment of our Marketing & Communications team, and their passion for telling the Â黨ÐÇ¿Õmv story,â€� said Jennifer Shoemaker, Executive Director of Marketing & Communications at LMC. “Each of these projects was built to help people see themselves at LMC and to inspire them to invest in their future, whether through the voices in MI Lake Life, a campaign to grow on-campus living, or a day in the life of a Red Hawk. To be recognized by our peers at community and technical colleges across the region is a tremendous honor.â€�
The recognized work spans the College’s enrollment, recruitment, and fundraising efforts. The viewbook introduces prospective students to the opportunities waiting for them at LMC. The MI Lake Life series highlights the stories of people connected to the College, including students, employees, faculty, alumni, and community members. The West Campus Phase II Campaign brochure was created to Ìýgain donor support for the planned second residence hall, expanding on-campus living at LMC. The Day in the Life of a Red Hawk video series offers prospective students an authentic look at campus life.
The Â黨ÐÇ¿Õmv Marketing & Communications team
- Jennifer Shoemaker – Executive Director, Marketing & Communications
- Mike Johnson – Visual Brand Design Specialist
- Laura Kraklau – Sr. Marketing Strategist
- Ian Kauffman – Social Media & Digital Advertising Specialist
- Hannah Stowe – Administrative Assistant, Marketing & Communications and Admissions & Recruitment
- David Dowell – Webmaster
NCMPR is a national organization of marketing, communications, and public relations professionals at community and technical colleges. Its Medallion Awards program recognizes excellence in the field and provides a benchmark for quality in college marketing and communications.Ìý
About Â黨ÐÇ¿Õmv
Â黨ÐÇ¿Õmv is a comprehensive community college serving Berrien County and surrounding communities from its main campus in Benton Harbor, Michigan. LMC offers associate degrees, certificates, and workforce training programs designed to help students reach their academic and career goals. For more information, visit lakemichigancollege.edu.
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Photo, left to right: David Dowell, Jennifer Shoemaker, Mike Johnson, Laura Kraklau, Hannah Stowe, and Ian Kauffman